The unique project of Prague Fashion Weekend will be held under the auspices of Prague City Hall, supported by Prague 1 City District, the Mayor of Prague Pavel Bém and the Czech Tourism organization. The show will feature the best of home and world fashion design and designer boutiques located in Pařížská Street and its vicinity.

Hot trends in hair styling are inspired by the visions of Wella Professionals, whereas creative make up will be ensured by the MAC company. Both Saturday and Sunday programmes start at 1 p.m. with a Czech and a Slovak designer talent contest New Fresh Style. On both days, it will be followed by exclusive fashion shows from 2:30 and 4 p.m. The top model Pavlína Němcová confirmed her presence at the show.

The highlight of Sunday’s programme will be a show by the winner of the New Fresh Style contest, which will start at 5 p.m. The winner will be chosen by a jury presided by Liběna Rochová (one of the members of the jury will be the world-famous photographer Robert Vano). The finalists’ original collections will be presented in public and the winner will receive a trip to the centre of fashion - Paris.

Prague Fashion Weekend will be presented by the stylish Lenna Trčková. Admission to all events is free. Fashion shows will alternate with original performances with choreography by Jan Kňourek. DJ Lumiere will be in charge of music.

Hana Havelková, one of renowned fashion designers whose models will appear during Prague Fashion Weekend says: “Such an event is always a big challenge for me. My ambition is to present the most interesting collection as possible. These big events, that  in short space of time present the best of the fashion world are great not only for designers themselves but also for fashion business and it provides the public with new information.“

More information at www.praguefashionweekend.cz